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Influencer marketing for brands

Casting you can argue for.

You brief us once. We come back with a shortlist, the reasoning behind every name on it, and a number. Nothing gets booked until your team says yes.

No obligation · reply within 24h · Bucharest, Romania

Shortlist · Organic soda Draft · awaiting your approval
Food & drink18–34RomaniaNanoMicroMacro
94 Lifestyle · 52k81% audience match · 6.2% engagement €1,400
91 Fitness · 47k78% audience match · 5.4% engagement €1,850
86 Food & drink · 61k69% audience match · 7.1% engagement €980
62 Fashion · 88kCut: 61% audience overlap with Lifestyle
Every name carries the reason it made the list, and the reason one did not.
The decision

Three ways to run this.
One of them scales.

Most brands land on influencer marketing through an agency, a freelancer network, or by absorbing it into an already busy in-house team. Here is what each actually costs you in practice.

Typical agency In-house Reachers
Who sources creators Outsourced to a casting partner Your marketing manager, between other work Scored against your brief before you see a name
What you see A deck at the start, a report at the end Whatever fits in the spreadsheet Live workspace, open from day one
Creator rates Marked up, rarely itemised Negotiated one by one, every time Itemised, visible, benchmarked
Production A separate vendor and a separate invoice Whatever the creator hands over Our studio, briefed from the same document
Paid amplification A third party, briefed separately Boosted posts, if anyone has time Planned with the creative, not after it
Next campaign starts from A PDF someone has to find Memory Every result from the last one

Agency and in-house columns describe the patterns we see when brands move to us. Yours may run better than this.

The roster

You're not sourcing
from a database.

Every creator we cast is already contracted with us, already briefed on how we work, and already delivering. That's why a campaign starts in days instead of weeks of outreach.

Skincare
34k · routine-ledSaves per post ~3× category average
Fashion
88k · try-on formatOutperforms studio lookbooks in category
Consumer tech
134k · review-ledAudience arrives already comparing specs
Food & drink
61k · home kitchenEvery shot filmed on a phone, no crew
Fitness
47k · training contentHigh completion rate on long-form
Jewellery
41k · macro detail76% women 25–40, gifting intent
Creator UGC
29k · spokespersonBuilt for paid, not organic reach
Beauty
52k · tutorial-ledStrong repeat-booking rate with brands

Illustrative roster preview. The profiles above represent the categories and audience sizes we cast from. Named creators and their full metrics are shared on the call, under NDA.

The pipeline

One brief.
Five moving parts.

A traditional influencer campaign ends when the post goes live. Ours starts there, and the dashboard keeps running underneath it.

Step 1 Brief & casting You tell us what you sell and who you want reaching. We shortlist creators for approval.
Contracts Fees, usage windows and exclusivity agreed and signed before filming starts.
Production Creators film, our studio edits and masters the cuts for every platform.
Paid amplification Media budget pushes the content past organic reach from the first day live.
Live reporting Spend, reach and deliverables update in your dashboard as the campaign runs.
On the shootCreator films to our brief and shot list
Our studioControlled set for product and hero frames
The deliverablesEvery asset cut for the platform it runs on
The platform

Every campaign, creator and
euro spent, in one place.

No group chats, no forwarded invoices, no "let me check and get back to you." Just a dashboard that already knows.

Reachers Client · Dashboard Live Lumen Skincare
Campaign spend4 creators active
0
Committed this quarter, across 3 running campaigns
JanFebMarAprMayJunJulAug
Deliverables2 due Thu
0
Assets in production this week
Ama R.Reel + 3 statics
Mei L.Try-on Reel
Active creators4 booked
AR Ama R.Jewellery · due Thu €1,400
ML Mei L.Fashion · filming this week €2,200
SD Sofia D.Skincare · delivered €980
Campaign reachpaid + organic
0
Paid distribution carried 71% of it
Cost per asset90 days
0
Blended across every channel this quarter
Instagram€41
TikTok€36
Meta Ads€54
Content deliveredfrom 6 creators
0
Campaign assets cut by our studio
Video cuts96
Statics & carousels62
Format variations26
Campaign history12 completed · 9 repeat bookings
GV Gravel & Vine · Spring drop2 Reels, 1 carousel · 412k reach · renewed €1,850
MC Maison Cote · Gifting1 Reel, 4 statics · 268k reach · renewed €1,200
NB Nord Brew · Subscription launch3 TikToks · 331k reach €980

Interface preview. Brand names, figures and charts on this dashboard are illustrative and shown to demonstrate what the account looks like once a campaign is live.

The network

Connected to brands such as

0+Campaigns deliveredAcross the Reachers network
0+Creators onboardedVetted, contracted, active
0Repeat collaborationsBrands who book a creator twice
0Countries delivered inAcross the EU and UK
Engagement models

Three ways to
start.

Illustrative scopes based on how we structure work. Figures are worked examples.

Model 01

Single Campaign

One drop that needs to reach real audiences fast, without you sourcing a single creator yourself.

Scope
1 campaign · 4–8 creators · 3 channels
Delivers
Casting, contracts, production and paid amplification, one campaign
Live in
9 working days from sign-off
Scope a campaign
Model 02

Always-on Creator Program

For the channel that cannot go quiet. A rotating roster producing continuously instead of one-off drops.

Scope
Monthly creator volume, agreed up front, reviewed quarterly
Delivers
Rolling calendar, fresh creators, a compounding content library
Term
3 months, then month to month
Talk retainer
Model 03

Full Influencer System

Casting, production, paid media and live tracking, one contract, one team, one dashboard.

Scope
Creator program + paid media + reporting
Why
What performs Monday is recast Wednesday and live Friday
Reporting
One dashboard end to end
Scope the system
Questions

Before you
book the call.

Nine working days from sign-off is typical for a single campaign: casting, contracting, filming and first delivery. Always-on programs move faster once the roster and personas already exist.

Yes. We shortlist from our vetted roster based on your brief, you approve who's cast before anything is confirmed or paid.

Usage windows and whitelisting rights are written into the brief before filming, not negotiated after delivery, so you know exactly what you can reuse and where.

A single campaign is the entry point, sized to your brief in the initial call. Always-on programs and full-system retainers exist for brands ready to keep the channel running continuously.

Let's build

Tell us what you sell.
We'll bring the creators.

Send us the brief and who you want to reach. We'll come back with creators, a plan and a number — no obligation.

Reply within 24h · No obligation · Bucharest, Romania