The decision
Three ways to run this.
One of them scales.
Most brands land on influencer marketing through an agency, a freelancer network,
or by absorbing it into an already busy in-house team. Here is what each actually
costs you in practice.
Typical agency
In-house
Reachers
Who sources creators
Outsourced to a casting partner
Your marketing manager, between other work
Scored against your brief before you see a name
What you see
A deck at the start, a report at the end
Whatever fits in the spreadsheet
Live workspace, open from day one
Creator rates
Marked up, rarely itemised
Negotiated one by one, every time
Itemised, visible, benchmarked
Production
A separate vendor and a separate invoice
Whatever the creator hands over
Our studio, briefed from the same document
Paid amplification
A third party, briefed separately
Boosted posts, if anyone has time
Planned with the creative, not after it
Next campaign starts from
A PDF someone has to find
Memory
Every result from the last one
Agency and in-house columns describe the patterns we see when brands
move to us. Yours may run better than this.